AIT Laboratories Launches New Brand Identity Campaign

INDIANAPOLIS, Ind. (October 9, 2008) – AIT Laboratories, a leading forensics, pain management, clinical, and pharmaceutical testing facility, is launching a new brand identity campaign, which includes a new logo, website, marketing materials, and exhibit booth.  “AIT is a growing, Indianapolis-based life sciences company, and our new brand identity speaks to our growth, which has seen our workforce triple and our revenues quadruple since 2005,” said AIT President and CEO Michael A. Evans, Ph.D.

AIT’s new website (www.aitlabs.com) provides users with more enhanced navigation, easier use of the test catalog, case studies showing how its technology has helped to solve challenging forensics cases nationwide, expert research, and AIT’s culture and community outreach initiatives that involve its employees.

AIT partnered with Indianapolis branding firm Miles Design (www.milesdesign.com) to develop the new brand identity: logo, marketing materials, website design, and exhibit booth.  Miles Design principal Josh Miles stated, “Our goal was for this new brand identity to feel like a natural progression for AIT. They have such a strong reputation of growth and leadership in this market—we believe they deserve an identity that reflects their position.  It’s exciting to see a local company successfully execute a comprehensive rebranding initiative.”

ServerSide, Inc. (www.serverside.net) in Fishers provided the website development.

Inc. magazine recently named AIT as one of the top 5,000 fastest-growing, private companies in the nation for the second consecutive year, and the Indiana Economic Development Corporation named AIT as one of the top 50 “Indiana Companies to Watch.”  “AIT’s new brand identity preserves the long-standing, successful image of AIT, and further strengthens AIT’s reputation as a science-based, technology-driven company, which is a leader in its industry and takes pride in its professional staff,” said Executive Director of Corporate Communications Raquel Bahamonde.

This year, AIT has added more than 75 new jobs and has doubled its sales staff.  “AIT has entered 17 new markets this year, making our new brand identity campaign even more important as the company further expands its client base nationwide,” said Vice President of Corporate Development Todd Pedersen. “AIT takes pride in its reputation as a company that provides premiere customer service, quality testing, and cutting-edge technology and it shows, since AIT is on track to double its sales this year.”

About AIT Laboratories:
AIT Laboratories, headquartered in Indianapolis, Ind., is an independent reference laboratory that is a premiere testing and research institution recognized nationwide for superior customer service and quality in testing.  AIT is a leading forensics laboratory in the nation also specializing in pain management, clinical, and pharmaceutical testing.  In 2008, AIT was named one of the “Best Places to Work in Indiana” by the Indiana Chamber of Commerce. In 2007 and 2008, AIT was recognized by Inc. magazine as one of the top 5,000 fastest-growing, private companies in the nation. AIT has also been named one of the top 50 “Indiana Companies to Watch” by the Indiana Economic Development Corporation. Learn more about AIT Laboratories at www.aitlabs.com.